Find the content idea only your company can publish.

ClaimTheStory is a discovery system that maps your company and your market, then finds original stories your competitors have not already told.

Most content today says what everyone else is already saying.

It starts from the same search topics, the same trends and the same opinions, so it reads the same.

68%of journalists want original research in pitches.Cision State of the Media, via Axios

But what people look for, and quote, is something new and backed by data.

That takes original research.

Every research project starts with four questions.

ClaimTheStory answers them before you commit.

  1. The idea What's worth researching? A question your customers want answered, that only your company can answer.
  2. The data Where would the data come from? Your own data, a survey, or publicly available data. Each idea says which.
  3. The cost Is it worth the time and budget? Every idea is tested before you see it, and ranked against the others, so only the strongest stay on your list.
  4. The market Has someone already published it? If it has, the idea is dropped before you see it. And it's checked again while your team works on it.
What you get

A list of content ideas for your company.

The one you pick becomes a brief: one page your team uses to decide whether to go ahead.

What you can do with it

Publish a fact others can cite, with the evidence behind it.

PressA fact that gives the press something new to quote.
SalesEvidence your team can use when buyers are comparing options.
MarketingData that can be used in reports, ad campaigns, blog articles and more.
Search and AIA source search engines and AI assistants can use when they need an answer.

Start with the content idea only your company can publish.

See how it works →

Book a demo.

Tell us about your company. On a short call, we show you how ClaimTheStory finds the content idea only your company can publish.

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